English Wine & Tourism:

Level 5 / 15 Credits

This module will focus on the emergence of tourism as a key element of business strategy for both wine producers and their wider production communities and regions.
Students will study the history and recent developments in the field of oenotourism factoring in the importance of products and services offered, tourist consumer behaviour and establishing an effective cellar door. This will result in students identifying an issue impacting the tourism industry and making recommendations as to how to solve the problem identified.

Course Description

 

What you need, to be able to do this course:

This module will include:

English Wine Industry:

·         History of the UK wine production industry

·         Wine production regulatory frameworks

·         Industry structure, business models and key producer analysis

·         Marketing and trade bodies

·         Markets for English wine

·         Trends and industry developments

·         Tastings of key varieties

Wine Tourism:

·         Industry definition, historical context, size and structure of industry

·         Exemplar wine tourism destinations around the world

·         Factors affecting the success of wine tourism in a region

·         Wine tourism offerings and types of wine tourist

·         Ethical and environmental issues affecting wine tourism

 

The outcomes of this module:

·         Identify, analyse and evaluate the strengths, weaknesses, opportunities and threats facing the English wine industry.

·         Identify, analyse and evaluate an international wine tourism destination.

Recommend how the UK wine tourism industry can implement best practice from a successful

 

Credits = typically full-time university students will study 120 credits per year. Please note, you can do up to 45 credits of CPD short courses per academic year. If you would like to do more you will need to register on one of our degree programmes, either full time or part ti

 

If you want to do one of these CPD short courses for upskilling, you can apply today. If you would like to gain credit with the intention of later studying the full degree, please speak to one of our advisors first to ensure you meet the full course entry criteria. 

 

If you apply for interest upskilling only and don’t want to earn UCAS point and work towards the Plumpton Diploma, make your payment today. Alternatively, if you do want to work towards UCAS points and the Plumpton Diploma please check entry requirements before you pay and tick the box for working towards UCAS points