IF YOU ARE LAUNCHING A NEW ENGLISH WINE BRAND, OR WANT TO SELL MORE WINE, THIS IS THE COURSE FOR YOU.

Delivered by Plumpton’s specialist Wine Business lecturers, Paul Harley and Tim Andrews, it will enable you to identify and understand your potential customers and develop the best brand, packaging and routes to market for your wine.  There will be a focus on wine tourism and consumer behaviour, which will enable you to maximise your sales margins.

This workshop is particularly suitable for medium-sized English and Welsh wine producers, both new and established.

Course Description

COURSE CONTENT:

• UK WINE TRADE: On-trade, off-trade and market types
• ROUTES TO MARKET: Distribution channels and potential for export
• CONSUMER BEHAVIOUR: Behavioural psychology, the role of social identity, culture and knowledge on wine buying and consumption
• BRANDING AND PACKAGING: Role of colour, closures, labels and logos on consumer engagement
• WINE TOURISM: Tourist behaviour, cellar door requirements and service levels
• WINE SALES: Retail psychology, selling techniques and social responsibility