Start time:13:15 Finish time:16.00

Wine Sales and Social Responsibility:

Level 5 / 15 Credits

This module has a focus on the effects of alcohol on both the individual and society. Students will examine the themes of social responsibility in regard to alcohol, alongside various measures certain governments and business organisations take to promote responsible drinking. Alongside this the students will learn a number of sales techniques that will allow them to sell wine better, and ethically, across various distribution channels.

Course Description

What you need to be able to do this course:

This module will include:

·         The effects of alcohol on the health of the human body.

·         Alcoholism and responsible drinking.

·         The impact of alcohol on society, including prohibition, political guidance and corporate social responsibility.

·         Promotion and advertising of alcoholic products.

·         Import regulations and shipping procedures.

·         Wine labelling regulation.

·         Costing, pricing and margin construction.

·         Types of wine sales including retail, business to business, online, etc.

·         Techniques for effective wine sales.

 

The outcomes of this module:

·         Discuss the influence and role of alcohol consumption on UK society.

·         Identify, analyse and evaluate current views on responsible drinking, including government advice and corporate responsibilities.

·         Evaluate the most appropriate sales techniques required to effectively sell a specific wine style.

 

Credits = typically full-time university students will study 120 credits per year. Please note, you can do up to 45 credits of CPD short courses per academic year. If you would like to do more you will need to register on one of our degree programmes, either full time or part ti

 

If you want to do one of these CPD short courses for upskilling, you can apply today. If you would like to gain credit with the intention of later studying the full degree, please speak to one of our advisors first to ensure you meet the full course entry criteria. 

 

If you apply for interest upskilling only and don’t want to earn UCAS point and work towards the Plumpton Diploma, make your payment today. Alternatively, if you do want to work towards UCAS points and the Plumpton Diploma please check entry requirements before you pay and tick the box for working towards UCAS points